Market research: use Toqan to kickstart your process

Toqan is great at doing research, whether drawing on its extensive knowledge base or going online. Kickstart any kind of research process by using Toqan as your starting point – it will literally save you hours of work. In this article, we’ll look at how Toqan can do market research on a particular audience segment for a new product.

Ask it to do research

The prompt: I want to launch a consumer-facing product review website that will be engaging to women between the ages of 25 and 35 living in Sao Paulo. We want them to find the site inviting and enticing. We want them to stay on it for as long as possible and review many of the products as well as read other product reviews. This website is part of our campaign to get younger women engaged with our ecommerce platform. Go online and do an extensive search for more information about this demographic. Find the latest market research about this target audience and list all the sources.

For this task, Toqan went online because of the specific instructions to “find the latest market research” and “list all the sources”.

Toqan also listed its sources, as instructed.

Continue with more questions

You can go much deeper in your research journey. One of the follow-up questions in Toqan was: How can we leverage social media to attract our target audience? This resulted in the output:

Another follow-up question – Can you suggest specific influencers in São Paulo? – produced the following output.

Go deeper

You could continue to ask Toqan for more about the influencers or to expand on any of the other details it provided. You can ask it more questions, tell it to find more information about a particular aspect of the output or tell it to search for more if there’s not enough on a topic for which you want more detail.