Generating design ideas
You don’t have to be a sophisticated marketing guru to get ideas for marketing. Use Toqan to guide you, whether as a beginner or savvy marketer. This example is very basic and at a beginner level.
Ask for ideas
The prompt: Act as a marketing designer. Give me four ideas for a striking design concept for a consumer-facing product review website that will be engaging to women between the ages of 25 and 35. We want them to find the site inviting and enticing. We want them to stay on it for as long as possible and review many of the products as well as read other product reviews. This website is part of our campaign to get younger women engaged with our ecommerce platform.
Toqan provided these four results.
Follow up with questions or image requests
A follow-up prompt requested images to show what these might look like: Generate an image for each of these suggestions that captures the essence of the design.
This is what Toqan produced.
Modern Chic Theme: A sleek and sophisticated interface with a chic color palette of soft pinks, creams, and touches of rose gold. The layout is grid-based, featuring high-quality lifestyle product images and minimalist typography.
Community-Driven Concept: A warm and inviting design that uses cozy colors like lavender, teal, and coral. It highlights user profiles, top reviewers, and community engagement features like forums and social sharing.
Trendy Lifestyle Focus: A bold, trendy website evoking the feel of an online magazine. It features a bold color palette including mustard yellow, jade green, and deep plum, along with a mix of flat illustrations and high-quality product photos.
Relaxed and Comfortable Vibe: A relaxed, comfortable design using soft, neutral tones. The layout is categorized into sections like ‘Self-Care,’ ‘Fitness,’ ‘Beauty,’ and ‘Home Essentials,’ featuring calming images of products in homely settings.
You can do a much deeper dive to develop this idea. Have a look at Toqan’s follow-up question suggestions. Or take one of these and ask it for more detail like fleshing out the website content, the colour scheme, the tone of voice – your options are endless.
Have a look at the marketing section for examples of how to do a deeper dive on marketing idea development.