Writing press releases

You never have to spend time thinking about how to write a press release ever again. Toqan is great at drafting something for you, especially if you give it the right kind of information.

A basic press release example

In this very simple example below, you can also see how it can generate more than one press release for the same topic.

The prompt: Write a press release about our amazing Black Friday campaign. The intended audience is Gen Z’s who are interested in thoughtful Christmas gifts for their loved ones. This will be published on Instagram and LinkedIn so provide two versions, each appropriate for these respective platforms. Keep it to 300 words. Provide a headline and a blurb that would be appropriate for the platform. I want the tone to be warm, empathetic and show care for the planet and its people.

The Instagram version is chattier, filled with emojis and uses a tone appropriate for the platform.

The LinkedIn version is a bit more formal. It still has a chatty tone but it’s not as informal as the Instagram post.

So as you can see, both press releases contain the important information but have very different approaches. Toqan knows how to adapt the information for the platform. If you asked it to adapt to Facebook, X or TikTok, you’d receive different outputs too.

Tips to improve the press release output

The example above is fairly straightforward and basic. You can make your press release even more tailored to you by:

• Add your company website so it can search your brand identity.
• Provide background info about the project/plan/products/service you want to showcase.
• Give Toqan your company corporate or brand identity (store these in your assets library so it’s easy to access).
• Be more specific about the target audience (Gen Z in the example above isn’t focused enough).
• Be clear about what you want the result of the press release to be – for example, do you want to increase sales, drive engagement, start a conversation?